Communications and Positioning
Evaluating approaches to communications, branding, and organizational positioning.
Articulating institutional missions, program goals, and other priorities to reach diverse audiences
Advising on the design of communications materials and positioning venues
Conducting research to assess external perceptions, marketplace position, brand identity, institutional visibility, reputation, and clarity of mission/goals
Researching, writing, and overseeing production of a wide range of communication materials
Synthesizing academic research into reports for non-academic audiences
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Bloomberg Associates – Conceptualization and creation of a guide to use in replicating a New York City initiative that served as a model for President Obama’s My Brother’s Keeper program
Christopher & Dana Reeve Foundation – Data analysis from national studies; research for and writing nationally distributed reports
Cricket Island Foundation – Strategic communications
EdVestors – Communications strategy and case studies for arts education initiative
Foundation Center/Candid – Researching and writing four GrantCraft/Candid guides on funder collaboratives, funder advocacy collaboratives, funders working with government, and participatory grantmaking
Evelyn & Walter Haas, Jr. Fund – Member of advisory group on new fundraising approaches; researching/writing nationally distributed reports and articles
Grantmakers Concerned with Immigrants and Refugees/NEO Philanthropy – Design and oversight of national study about nonprofits’ use of digital technologies.
New York Foundation – Communications and positioning strategy